4,000 to 10,000. Any guess as to what that range represents?

Would you be surprised if I told you it’s the average number of marketing messages a person encounters in one day?

Everything from social media, television, music and podcast ads, direct mailers, emails, promotional signage, mobile alerts, and texts are constantly vying for our attention.

With that much noise, it’s no wonder employees may overlook the messages you’re sending—even when those messages are about something as important as their Employee Benefits.

So how do you cut through the noise and capture their attention?

Clarify Your Communication

Employees need to know:

• What benefits are available to them
• How to access them
• Who to contact for more information

Clear communication fosters transparency. When these details are shrouded in ambiguity, employees may miss out on valuable perks that could enhance their work-life balance and overall job satisfaction.

Simplify the Complex

Benefit programs—like health insurance plans, voluntary perks, or flexible spending options—can be confusing. If your communication feels like legalese or fine print, people will tune out. Employee benefit surveys can provide insight into your team’s satisfaction and preferences, but employees may struggle to complete the survey effectively if they don’t have a strong understanding of their benefits.

Using accessible, engaging communication—like interactive webinars, easy-to-navigate portals, or even personalized emails—can help demystify these offerings. The easier it is to understand, the more likely employees are to take action.

Maximize Participation

Employees can’t use benefits they don’t know about or don’t understand. This underutilization can lead to wasted resources and a lack of appreciation for the company’s efforts to support its staff. By promoting these benefits effectively, companies can ensure that employees take full advantage of what is offered, leading to better overall satisfaction and well-being.

Culture of Engagement

Employee benefits communication isn’t just about disseminating information; it’s about creating a dialogue and fostering a culture of support and engagement. Transparent, engaging, and accessible communication is essential to cut through the noise, and it’s your best chance at getting your people to adopt the benefits you’ve invested in for them.

Ready to chat about your employee benefits communication strategy? Our team is here to help. Contact us today!