Earlier this month, Holmes Murphy officially unveiled our refreshed brand identity centered on our powerful new tagline: That’s the power of independence. This might seem like a small change, but for our leaders, employees, and the clients we have the privilege to serve, it’s more than words—it’s a commitment to our people and purpose.
Mission-Driven Marketing
You might be asking yourself, “Why a brand refresh, and not a rebrand?” Our leaders and marketing team embraced a refresh over a rebrand because we wanted to keep what was working—our authentic people imagery, our color palette, our logo, and other key elements—and take a bolder, more intentional stance around Holmes Murphy’s truly unique position in the insurance marketplace.
This branding shift is more than just a marketing refresh; it is a declaration of our 94-year history as a privately held, employee shareholder-owned brokerage. In an industry increasingly clouded by consolidation and external noise, emphasizing our independence reinforces our mission to put our clients, our people, and our communities first.
Unlocking Our Unique Potential
At Holmes Murphy, independence isn’t just our structural framework—it’s our mindset. It’s the fuel that allows us to fulfill our soul purpose of caring for the unique potential of our clients, employees, and the communities where we live, work, and play. Because we aren’t beholden to outside influence, we gain the freedom to move with intention, act with ambition, and care deeply for what matters most.
Our independence also empowers us to cultivate a workplace where employees can grow in their roles and have an opportunity to become an shareholder. We have the freedom to invest in their potential and bring our Employee Value Proposition—Love What You Do and Who You Do It With—to life.
For our clients, our independence translates to a one-of-a-kind experience where we can be nimble, adaptive, and provide care beyond coverage for Property Casualty and Employee Benefits. We are constantly thinking about how to humanize and elevate the experience for our clients by innovating with purpose to drive our clients’ success forward and prioritize relationships over revenue.
Our communities also benefit from our independence, as we are able to give back with intention through our Holmes Murphy Foundation and company-wide Give team efforts. Our model ensures our employees have a voice in the direction of our giving through our Community Footprints program, and we encourage employees to take time to volunteer individually or as a team. Through these efforts, we strive to make a meaningful difference in our communities and for Holmes Murphy’s next generation of leaders.
The Power to Choose Our Path
Independence isn’t about standing alone; it’s about having the strength to lead with integrity and uplift our clients, our teams, and our industry. Whether we are promoting health, protecting wealth, or delivering peace of mind, we do it with the freedom to choose the path that’s right for us. That’s the power of independence.
