Holmes Murphy has been exploring artificial intelligence (AI) tools for several years, and in 2025, we completed a comprehensive exercise to identify opportunities for applying AI across the insurance product life cycle. We found that many of the most promising opportunities align with middle- and back-office functions, where processes tend to be data-intensive. “The next step will be to put more formality around the business case, the business benefits, the savings, and then that will help us justify the value of that AI relative to the cost of the AI,” said our own Dave Ashton, Holmes Murphy Chief Information Officer.

So, what’s next and how could AI impact not just Holmes Murphy, but the insurance industry? Take a look at this latest article in Leader’s Edge Magazine titled “Making Dollars and Sense of AI.”